View the 5 part series here.
The national “Seize the Awkward” campaign premiered a new digital content series today starring and directed by actress, activist, and creator Nia Sioux. The “Capture the Convo” series marks the former “Dance Moms” star and executive producer’s debut as creative director. By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers.
Production company RUOKAY supported the development of the content series and the shoot featured an all-female and LGBTQIA+ production crew. Additional behind the scenes content from the production was captured pro bono by photographer Krissy Saleh and videographer Cameron McLeod. As an extension of the video series, shareable GIFs from “Capture the Convo” videos will be available on the “Seize the Awkward” GIPHY page, which can be used by young adults to start the conversation with friends.